Cider cast Rekorderlig is stoking the appetite of UK television admirers with its aboriginal advertisement advertisement in four years.
Molson Coors is reconnecting the Swedish drinks behemothic with British audiences by targeting 20-34-year-olds with ‘Refreshingly Swedish’, an attack to abbreviate the airy spirit of a arctic European summer in aloof 20 seconds.
Promoting the Rekorderlig character through a bright and active piece, the drink’s name is boring audible from a array of aperture while air-conditioned adolescent Swedes accomplish the best of a mild Baltic summer.
Created by Havas London, the ad positions the cast as a go-to alcohol for alcoholic alleviation this summer, with accent accustomed to its latest additions to the ancestors – Pink Lemon cider and Watermelon-Citrus cider.
Inviting Brits to adore the sun with some Swedish style, the attack reinforces the actuality of Rekorderlig, which is still fabricated in Vimmersby application bounded bounce water.
Rebecca Mutty, Rekorderlig cast manager, said: “Rekorderlig was built-in to actualize the admirable spirit of Sweden – a animated yet positive, abreast and admirable nation accepted for admirable artlessness and authoritative the best of the sun all year round. We’re appreciative to say our ciders are still fabricated in Sweden application the baptize from a adjacent beck to accompany that beautifully auspicious spirit we were fabricated to actualize to our drinkers in every canteen of Rekorderlig all over the world.
“This attack is our aboriginal masterbrand attack in over four years and aims to accompany the fun, agreeable and beautifully Swedish spirit of Rekorderlig to activity and get the name Rekorderlig aback on people’s aperture this summer.”
Vicki Maguire, arch artistic officer, Havas London, added: “It’s a aboveboard energetic, fun ad, centered about adage a chat that has no acquaintance in UK accentuation and delivered with the different agreeableness of our Swedish friends.”
Havas London has a continued affiliation with Rekorderlig, accepting ahead created a ‘mixed reality’ testing bar for the brand.
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