How To Pronounce Atelier

Aajiya’s Pétaw collection.

How to Pronounce Atelier
How to Pronounce Atelier | How To Pronounce Atelier

Among the best arresting looks to arise at Copenhagen Appearance Week were cowrie-print separates from Aajiya, a Stockholm-based cast founded by Maimuna Cole. Built-in in Sweden with Gambian roots, Cole says she’s designing with a college purpose (or two or three). She’d like to accession the contour of Africans in fashion, and hopes to accord to the basement of West Africa by affective her business there at some point. In the meantime, she’s active architecture her own cosmos and bushing it with bright prints and adventurous applique dresses that are alluring a growing fan abject that includes Seinabo Sey, Sabina Ddumba, and Gabrielle Union.

Here, Cole talks to Vogue Runway about her affecting grandmother (for whom the band is named), the struggles she faces as a Black designer, and some of the bodies who affect her.

Mona Ali in Aajiya.

Amelia Hoy in an Aajiya top and A. Roege Hove sweater.

When did you aboriginal become absorbed in fashion?Where it all started was aback I confused to Gambia aback I was 10 years old, and I lived with my uncle and my grandmother. They acquire a huge atelier there, and every day they’re bed-making from the morning to night. I would see my grandmother demography the extra fabrics and putting them together, and I consistently acquainted it was actual cool. She was such a artistic woman and absolutely alarming to me, so I would additionally aloof booty the pieces from actuality and there [and try] to accomplish a top or brim or whatever.

Aajiya’s Pétaw collection.

How to Pronounce Atelier
How to Pronounce Atelier | How To Pronounce Atelier

Aajiya’s Pétaw collection.

How did you alpha your business?I started the abstraction of Aajiya aback I was 16, and I’m 27. I was 16 aback I confused aback to Sweden, [and] I began baby projects actuality and there. My aboriginal [one] was batik blazers, and the acknowledgment from that [was such that], I was like, Okay, maybe I’m acceptable at this, so let me aloof alpha to do it. So I [did], but again I acquainted like I was defective the business allotment of it. So I advised business management. After that, I was like, Now I feel like I’m affectionate of ready, but how do you start? Area do I go? Who do I affix with? So I went to Senegal for six months and created a collection, my first, which Seinabo Sey wore at Way Out West [in 2019], and that became my viral moment. And that’s aback I was like, You apperceive what? I’m activity to do this as a career.

Story continues

Seinabo Sey in Aajiya at Way Out West, 2019.

What challenges did you face?[After that I was] aloof affectionate of like, Do I appetite to break actuality in Sweden? Because I never acquainted like I belonged in Sweden. I’ve never been comfortable. Growing up, I acquainted like I was consistently the outsider. I consistently acquainted like I was different, the alone Black babe in the classroom. [In fashion], it acquainted as if there was no aperture for us at all, like there was boilerplate for us to turn, so we had to aloof move out of here. It’s like, you guys don’t appetite us to be allotment of this. We’re never arrive to events; alike internships are a problem. [I was like,] If you don’t appetite to accessible the aperture for me, I’ll accomplish abiding to body my own door. Honestly, it’s sad that you acquire to leave your own home, your own country, to go about abroad area you’re appreciated. [In Stockholm] it’s added like, Oh, we acquire our own circle; let’s stick with that. It’s been like that for years, and it’s not alive so far because they haven’t absolutely avant-garde in the appearance spectrum. If you attending at America or England, aggregate is so diverse, things are happening, but actuality it’s aloof flatlined.

I can allege for a lot of Black bodies here, creatives; we consistently acquire to adapt. My adventure is I had to change my name to Maya because bodies couldn’t accent my name. It’s like, I’m accident my character to acclimate to you. I shouldn’t acquire to do that. You consistently acquire to acclimate and it consistently feels like you don’t accord here. They allege English aback they see you. And it’s like, No, I allege Swedish. Or it’s like, “How continued acquire you been here?” No, I was built-in here. Why does it consistently acquire to be that conversation? And it’s circadian all the time. I aloof don’t affliction anymore; I’m creating my own little balloon and if you appetite to come, you can appear get some knowledge, some culture, some stories, so you can feel area I appear from through my clothes.

Pronunciation of Atelier  Definition of Atelier
Pronunciation of Atelier Definition of Atelier | How To Pronounce Atelier

Aajiya’s Pétaw collection.

Do you acquire any role models?Selam [Fessahaye] candidly opened the doors for us. I can say that because she absolutely fabricated me feel like I can do this too, actuality a woman and actuality from East Africa. I was like, Oh, my God, she absolutely did this. And she did not care. She did that. She had the big silhouettes, the colors—everything; it was so, so amazing. And for me, that absolutely aggressive me to additionally aloof not accord a shit, basically.

Do you feel added adequate in Sweden now?I candidly had to actualize my own worlds and that is why my clothes are so loud—prints, colors…. This is who I am and I’m not abashed to own my space.

Aajiya’s Pétaw collection.

How do your Swedish and African roots accommodated in your work?[My work] is basically a description of me. I appear from two worlds, and I’m putting that calm and aloof creating backbone through that. That’s the simplest way for me to explain it. And additionally African appearance has been so downplayed, and I aloof appetite Africans to booty amplitude in the appearance industry. It’s coming, it’s coming, but I’m demography my accomplish as able-bodied [to] be allotment of African fashion, to lift it up and [to] be added boilerplate [so] you can go everywhere and [it’s] not aloof like a costume, so it’s beautiful. And I’m so aflame for this.

Aajiya’s Pétaw collection.

How to Pronounce Atelier  Atelier Pronunciation
How to Pronounce Atelier Atelier Pronunciation | How To Pronounce Atelier

Can you acquaint me about the cowrie book in your latest collection?For me [this collection] was an addition of who I am, area I appear from. And the cowrie carapace has been so commercialized that the history of it has been affectionate of lost. So for me it was [like], Let me booty that aback and brainwash bodies and additionally abrasion it as armor. It’s aloof a affluence feel aback you apperceive the history of it. In Africa, it was the aboriginal bill afore the colony, and for me, it was like, this is article affluent and additionally actual air-conditioned and actual authentic, so why not put this as a book and aloof acquire loud colors on top of it?

Aajiya’s Pétaw collection.

What could the industry do to advice you?I anticipate [it’s] acceptable added accessible to new creatives, a new acquaintance of clothes and not aloof afraid to aloof one thing. I’m starting to see that Africans are actuality added accustomed in the appearance industry, like Kenneth Ize. He’s addition who is actual inspiring, because he came and had his appearance in Paris, which was amazing, with fabrics that were fabricated in Africa. That’s what I appetite to be. I aloof appetite bodies to acquire what I’m making, and in the abreast future, I’m activity to acquaint added fabrics, like batik that is handmade. There’s so abundant affluence in our culture, and I absolutely appetite to appearance that to people. As Africans, we abrasion customized clothes every distinct time and accompany that affectionate of affluence feel with fabrics that are handmade and acceptable as well.

Aajiya’s Pétaw collection.

Aajiya’s Pétaw collection.

What do you dream of accomplishing long-term?My ultimate ambition is to acquire a flat in my home country and accompany all the tailors [together]. The affair is, in Africa they’re all self-taught, and they’re defective abilities that could be actual acceptable for them if they appetite to annex out and actualize their own stuff. My ultimate ambition is to acquire my clothes fabricated in Gambia. I accomplish them in China appropriate now. I appetite to move aggregate here, accomplish all this being in Sweden. And again already I feel like I’m abiding enough, I can go to Gambia, aback and forth, and aloof accomplish my being from there. I really, absolutely appetite to be allotment of the basement in Gambia or Senegal. It’s a college purpose, it absolutely is. It’s not aloof to advertise clothes or whatever; it’s to accompany acquaintance to Africa, how artistic they are, how acceptable they are really, because best of the things that they do, it’s [with] what they have. It’s a big job to do, but I am actual determined.

How to Pronounce Atelier? (CORRECTLY) English, American, French  Pronunciation
How to Pronounce Atelier? (CORRECTLY) English, American, French Pronunciation | How To Pronounce Atelier

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How To Pronounce Atelier – How To Pronounce Atelier
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How to Pronounce atelier
How to Pronounce atelier | How To Pronounce Atelier

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