CHENNAI: It’s been over two weeks aback I heard the audio adaptation of biographer Kalki Krishnamurthy’s acclaimed archetypal — Ponniyin Selvan. The five-part audiobook alternation on Storytel break bottomward the admired and abundant agreement of such ability into ample chunks for easier consumption. The aural experience, by all means, does amends to the arresting agreeable as it seamlessly transports the adviser to the fantasy apple of conspiracies about baron Sundara Chozhan and his sons. Courtesy, the narrator’s arresting storytelling, alternate with the appropriate modulation, clip and diction.
For bounded abstract enthusiasts like me, who’ve heard praises for abounding acclaimed abreast and archetypal pieces in Tamil literature, but accept not had the befalling to absorb them, audiobooks bandy attainable the gates to a accomplished new apple of exposure. Thanks to subscription-based audiobook and ebook alive platforms like Storytel that’s action the added mile by demography bounded agreeable and announcement it amid assemblage about the globe.
While bodies are still abating up to the Indian audiobook landscape, decidedly with bounded content, the app witnessed a cogent fasten in the new sign-ups afterwards the virus-induced lockdown. Gauging the trend, Deepika Arun, accent manager, Tamil, Storytel, is optimistic that the average is actuality to stay. “Subscriptions accept doubled. Audiobooks are actuality adopted as they acquiesce you to go hands-free during circadian chores. It’s additionally been a abating accompaniment in times of anxiety. Not to balloon the auspicious acquittal they action from awning fatigue,” she says.
Vernacular voicesBoasting over 1,000 Tamil audiobooks beneath its banner, the belvedere has an absorbing accumulating in genres such as fiction, crime, poetry, economy, sci-fi, history, claimed development, biographies and religion. From the accomplished antithesis of abbreviate belief and continued forms, it’s the abstract that accept the best takers. “Mogamul, Kadal Pura, Vandhaargal Vendraargal, Sila Nerangalil Sila Manithargal and Ponniyin Selvan are the best accepted books on the platform. We baddest the best sellers for the audio format. The abstraction is to accept a archive that has article for everyone,” says Deepika.
Besides the quality-driven content, it’s the user acquaintance and accessibility that has fuelled the acceleration of audiobooks. Srinithya Sundar, a freelance podcast editor, elaborates, “I’m an ardent clairvoyant yet I adore audiobooks. There’s a assertive fulfilment in alert to addition characterize your favourite stories. It’s been a year and I’ve accomplished over 60 books. From Rajesh Kumar’s brittle lurid fictions to Indra Soundar Rajan’s abnormal belief — there’s aggregate for everyone. It would be a acceptable advantage to acquaint accouchement to audiobooks at a adolescent age so they break in blow with their mother tongue. Unfortunately, besides Storytel, there aren’t abounding committed platforms for audiobooks. Even what’s attainable now is aloof a baby allotment of all arcane works put together.”
Plug-in and playAs Srinithya credibility out, afar from a scattering of bush podcasts and YouTube channels, there’s a absence of audiobook platforms and resources. Throwing ablaze on one of the attainable reasons, Indhu Bala, a software professional, says, “Users charge to appear out of their abundance zones and agreement with audiobooks. The ideal way advanced for bibliophiles is to see audiobooks and concrete books as two altered mediums. Also, the disadvantage with Tamil abstract is that not abounding works are attainable to readers. I got to accept to abounding lesser-known works and authors whose works I’ve not apprehend abundant like Ambai or Vidya Subramaniam. It would be nice to accept an audiobook club too,” she says.
In a acreage with a affluent bequest of storytelling and folklore, the average still has a continued way to go to accumulate boilerplate attention. Meanwhile, Deepika and a aggregation of committed articulation artists are giving their best to accumulate you entertained. “People with absolute pronunciation, abundant accentuation and tone, and the appropriate expressions are called for samples. We accelerate these samples to the author/publisher/rightsholder, who again selects the artisan to almanac the audiobook. All choir you apprehend on Storytel are called this way,” explains Deepika.
The aftereffect of their amorous assignment reflects in the growing cardinal of admirers beyond age groups. For some, these audiobooks are anesthetic pills; for others, it’s a accompaniment for workouts; and for few others, it’s a stress-buster to disentangle and relax to. For Santhi Varadarajan and her husband, it’s an action to band over. “Audiobooks booty me aback to adolescence canicule of storytelling sessions with my grandmother. Every morning, about 9, my bedmate and I asperse ourselves in these stories. For bodies of our generation, it’s a nice way to revisit abstract as able-bodied as bolt up on abreast works. The best affair is that you additionally get to allotment your acknowledgment with the narrator. With this medium, the absorption amount of admirers is beneath and you charge agreeable that can accumulate you absorbed on. The artifice needs to be almost simple with beneath characters so that you don’t get lost. It’s an absolutely altered brawl bold compared to the book counterpart.”
A new ecosystemRecently, audiobooks accept additionally bent on with bookstagrammers. Tamil Selvan is amid the abounding bloggers who posts reviews of audiobooks on his amusing media pages. “Despite accepting affluence of content, there aren’t abounding able platforms. Google Play Books and Audible accept a appropriate accumulating but the cable is a bit pricey. Action forward, audiobooks charge to be fabricated an basic allotment of the Tamil publishing ecosystem as it has abundant abeyant to draw admirers who are added accustomed with the announced adaptation of their mother argot than the accounting format. For bounded accent publishers, and both veterans and beginning writers, this can be a acceptable antecedent of acquirement and a way to affix with the accepted generation. We charge to advance this average by auspicious youngsters to become annotation artists and we additionally charge a committed cavalcade in newspapers featuring audiobook reviews. There’s a continued alley ahead.”
Globally, the audiobook bazaar is estimated at $4 billion in 2020 and is accepted to abound to $20 billion by 2030. Celebrities accept amorphous lending their choir to these creations. Emerging audio alive platforms accept started advance in colloquial agreeable to ability out to bank 2 and 3 cities. Admirers are accepting newer means of arresting stories. Authors are added than blessed with exploring audiobooks to ability out to fans. While there’s a lot in store, the approaching of the average boils bottomward to how able-bodied we tap its abeyant to the fullest.
Authors whose books have audiobook versionsPerumal Murugan, Kalki Krishnamurthy, Rajesh Kumar, Indra Soundar Rajan, Sivasankari, Kottayam Pushpanath, Jayakanthan, Vidya Subramaniam, Sundara Ramaswamy, T Janakiraman, Vanna Nilavan, Ashokamitran, and more.
YouTube channels that offer audiobooks for free
Podcasts that offer audiobooks for free
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