Feel assured in application these greetings and farewells in te reo Māori.
For Air New Zealand berth crew, affable and farewelling cartage in te reo Māori has become as accepted as a pre-flight assurance demonstration.
It was the year 2012 back “kia ora” was aboriginal presented to administration as the airline’s new greeting of choice, admitting it would booty addition two years for it to be clearly adopted.
Since then, it’s taken off – with the addition of “kia ora” anon followed by a acknowledged attack to use “mā te wā” (see you later) as the sign-off.
“Kia ora” was clearly congenital at Air New Zealand’s greeting of best in 2014.
“Now we don’t absolutely apperceive what we acclimated to say afore we started adage ‘kia ora’,” says Jahmaine Cummings-Hodge (Ngāti Hikairo, Ngāti Whakaue), a cultural development adviser for Air New Zealand.
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But greetings are aloof the aboriginal footfall in Air New Zealand’s te reo Māori journey. Behind the scenes, Cummings-Hodge has been tasked with award means to booty the airline’s accent abilities to new heights.
He’s been in the role for beneath than three months, but has been with Air New Zealand back 2013, starting out as an airport artisan in Tāhuna (Queenstown).
Now based in Tāmaki Makaurau (Auckland), the focus of his assignment is on allowance all Araraurangi (Air New Zealand) agents body their aplomb in application the Māori language.
Jahmaine Cummings-Hodge is a cultural development adviser for Air New Zealand.
“What we’ve begin is back we use ‘kia ora’ and ‘mā te wā’, there can be a lot of action from some of our barter who appetite to appoint added with the language, and say, ‘kei te pēhea koe’ (how are you),” he says.
“Some of our agents are not as assured to appoint in that conversation. So allotment of my role is to accommodate the accoutrement for them to apprentice at their own time and strengthen their adeptness to appoint with the language.”
One of these accoutrement is an app, created in affiliation with Māori Tourism and produced by cultural artistic bureau Kiwa Digital, which covers pronunciation, abode names and added key phrases and cant for travel.
The app is alleged Kia Rere, which references the whakataukī (proverb) by Māori accent able Sir Tīmoti Kāretu: “Ko te reo kia tika, ko te reo kia rere, ko te reo kia Māori. Let the accent be correct, let the accent fly, and let the accent be Māori.”
While it was originally advised as a ability for Air New Zealand agents to practise and advance their reo, the app is actuality aggregate with the attainable for Te Wiki o te Reo Māori, so barter can appoint with it too.
The app has a area area users can ample in the capacity of their adventure and apprentice the sentences in te reo Māori bare to allocution about their trip. There is additionally a area for creating a mihimihi (personal introduction).
Air New Zealand is administration its Kia Rere app with the attainable for Māori Accent Week.
Key to the app is an audio affection area users can tap anniversary chat or bash over a byword to apprehend it arresting correctly.
“That’s the better affair I’ve begin back bodies are absent to appoint with a accent is that aplomb in absolutely compassionate how to say it correctly,” says Cummings-Hodge.
“We’ve got the map of Aotearoa, so we can reinforce the admirable names of the places we fly to, but additionally brainwash our bodies aural Air New Zealand and our barter how to say them correctly.”
Cummings-Hodge wants to be bright that authoritative the app attainable is not about the airline absent to babble about actuality a best in the Māori space.
“It’s absolutely not that. It’s us saying, ‘hey, this is us on our journey, and this is one way we can appoint with anniversary other, application te reo Māori’.”
But he does achievement this assignment will accomplish the accent added accessible. In 2016, Air New Zealand created a appropriate accessory pin, the Tohu Reo, to analyze chatty te reo speaking berth crew.
Cummings-Hodge currently knows of 15 Māori speakers in the company. Back he accustomed his own pin, it was based on sitting a acceptable accomplishment test. But he believes there are added who could be eligible.
“For how we appetite to cycle it out now, it’s about communicative accent as against to academic education. We charge to reframe how we analyze bodies that are able to allege the accent to abrasion the Tohu Reo.”
While Air New Zealand considers itself at the alpha of its cultural journey, already, there are able signs. Earlier this year, Kiwi-Indian kaiurungi (pilot) Kiran Parbhu fabricated account afterwards he was mistaken for a built-in Māori apostle while carrying his in-flight commuter abode in te reo.
So could we see Air New Zealand putting on abounding captivation te reo Māori flights one day? Why not, says Cummings-Hodge.
“One of our ethics is, whāia te iti kahurangi – can do. And that whakataukī talks about appetite for the accomplished mountain, and if you should bow your head, be it to the better mountain.”
But Cummings-Hodge cites a added claimed action for his work.
“My accouchement accept Māori names – why I do what I do is so back they appear into an organisation like Air New Zealand, they can be Hawaiki and Maiaorere, and don’t charge to change their names, which is article that is absolutely accepted actuality in Aotearoa New Zealand.
“That’s why I do what I do – to actualize spaces that my accouchement and grandchildren can airing into and be themselves.”
Kia Rere can be downloaded for chargeless via the App Store and on Google Play.
How To Pronounce Greetings – How To Pronounce Greetings
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