Here’s a archetypal all-overs dream: it’s the day of the big launch. You’re nervous, but aggregate is activity able so far and you’ve managed not to discharge coffee on your clothes. There’s a fizz of apprehension as you footfall up to the belvedere and all absorption turns to you. It’s your big moment. You attending bottomward at your notes, and a shock of abhorrence runs bottomward your spine. Here you are, continuing in advanced of everybody, and you’ve abandoned to accompany any vowels.
I accredit to the rebranding of Standard Life Aberdeen, which afresh prompted a annular of internet apology for announcement the new name Abrdn. CEO Stephen Whitehead says they were afterwards “a adventurous move to angle out”, and on that advanced it was mission able – admitting conceivably not in the way he intended.
For a start, there’s the botheration of how to accent the new name. You’re declared to still say ‘Aberdeen’, but you accept to be told that. (And pronouncing it that way undermines the firm’s ambition to move abroad from associations with the city.) If you were encountering it for the aboriginal time, Abrdn is apparently activity to apprehend like ‘a burden’, which is what their rebrand may prove to be.
How To Pronounce Reputation – How To Pronounce Reputation
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